It is essential to publicize a business products and services in the on the television because it will reach a large group of people leading to the creation of new customers as well as a prosperous business. The upgrading of the internet as fountain of information has fascinated many business proprietors to advertise their goods and services to a large number of customers at once, this has been enabled by the improvement of technology over time Many companies in this century have ventured into direct response marketing as a major form of advertising with the aim of selling their products and services to someone that sees this advertisement. The internet is a user-friendly tool because it allows instant satisfaction through making orders, payments as well as delivery.
Huge communication means have been set up by companies where time taken by customers to communicate with them has reduced significantly because they offer their contacts on their websites like emails where consumers can easily use to communicate with the businesses. The businesses are able to enhance their image and create awareness on their products which in turn has led to increased sales. Companies save on costs such as holding costs, rental costs and storage costs, when purchase of products is made using credit cards, time taken to carry out purchase transactions is also reduced.
Knowing everything about a product the customer is planning to buy is important to him/her before purchasing a product because they get to know the pricing of the products and compare with the budgets they have made. A purchaser is able to make an enlightened choice about a product before buying, by inquiring and getting complete information about it in the internet like its pricing, the business location as well as other products offered by the company.
Direct response marketing has significantly challenged traditional forms of advertising; it has significantly grown in comparison to other forms of marketing such as radio advertising. Significant characteristics are associated with direct response marketing like member registration, opinion polls where consumers are given a chance to give their points of view on services offered and newsletters where businesses direct and inform their members on recent changes.
Procedures of exceptional character should be embraced so that direct response marketing is accomplished. The websites used should offer reliable and accurate information, it should also be entertaining. The site used should offer simplicity in navigation so that the customers can comprehend it. Marketers should also understand information technology and implement up to date marketing strategies to ensure that their customers access their services with high speed and safe transactions which will give them comparative advantage against their competitors, and strengthen their customer’s loyalty.